YouTube Statistics: Revenue & User Growth (June 2024) (2024)

Key Takeaways

1. As of the end of January 2024, the YouTube database has over 2.7 billion accounts, with more being registered.
2. As of December 2023, YouTube had 868.4 million active users. It is projected to reach 1 billion active users by the end of 2026.
3. As of January 2024, YouTube TV had over 6.9 million subscribers, which is projected to surpass 6.3 million by December 2023.
4. As of February 1st, 2024, YouTube has 100 million+ paid subscribers, including those on a free trial. By the end of 2023, YouTube had around 80 million paid subscribers in the U.S.
5. As of the end of January 2024, the total number of YouTube monthly active users was 2.7 billion MAU.
6. In January 2024, YouTube had 348.3 million monthly active users on Desktop/Laptop and 1.29 billion on the mobile app. Around 1.058 billion people accessed YouTube using devices other than phones or computers.
7. Globally, users visit YouTube.com every 29 minutes and 37 seconds and watch videos for about 30 minutes per visit. If users log onto YouTube once a day, this totals approximately 15 hours per month and 182 hours and 30 minutes per year.
8. As of December 2023, the average YouTube user watches 9 videos per visit. If they log in daily, they will watch around 270 monthly videos and 3,240 videos per year.
9. In 2023, the average YouTube video was 11.7 minutes long. This led to about 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.
10. By the end of 2023, there were 900 hours of video posted per minute, totalling 50,000 hours per hour.
11. The age group with the highest site traffic in 2023 is 25-34 years old, accounting for 29.08% of all YouTube users worldwide. Around 61.25% of users are male.
12. Indian YouTube users make up 30.8% of total YouTube traffic. In April 2023, India had the largest YouTube audience, with 462 million users, followed by the United States with 239 million viewers, Brazil with 144 million users, and Indonesia with around 139 million users.
13. With +260M subscribers, MrBeast is the most subscribed YouTube channel in 2024.
14. As of January 2024, there are around 62 million YouTube creators.
15. By the end of 2023, YouTube had 113.9 million channels, including seven with over 100 million subscribers. The most subscribed channel, T-series, had over 250 million subscribers.
16. YouTube videos default to 15 minutes in length. In 2023, over 800 million videos were available on YouTube.
17. By 2023, YouTube is expected to be worth over $183 billion, with each user generating an annual interactive value of $233.
18. In 2023, YouTube’s brand value increased to $29.71 billion from $23.89 billion in 2022. YouTube also saw a 12% increase in global advertising revenues, reaching $7.95 billion in Q3 2023 compared to Q3 2022.
19. In 2023, YouTube had 189,579 employees, an increase of about 2,400 from the previous year.
20. Mr Beast earned $54 million, making him the highest-earning YouTuber. Jake Paul came second with $45 million, while seven-year-old Anastasia Radzinskaya earned $28 million, surpassing Ryan Kaji.

Overview of YouTube

How many user accounts are on the YouTube database?

As of the end of 2023, the YouTube database currently has more than 2.7 billion accounts, with an additional one million or more registered as of the end of January 2024.

These accounts cover the period from 2010 to 2024 and consist of various types of users, including new, active, inactive, suspended, and restricted accounts.

Source: Fortune, Variety, Statista 1, Statista 2

How many YouTube active users are there?

• As of December 2023, the number of active YouTube users was 868.4 million. YouTube is expected to reach a 1 billion active users milestone before the end of 2026.
• Notably, there were 786.37 million active YouTube users as of December 31, 2022.
• There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023. Over the years, the total number of YouTube users has been steadily rising.
• In 2022, YouTube’s user base in the United Kingdom amounts to approximately 42.86 million active users.
• In 2022, YouTube’s user base in the United States amounts to approximately 210 million active users.

Source: Statista 1, Statista 2, Statista 3

YouTube Active users’ growth (forecast)

According to recent predictions, active YouTube users are expected to grow by 346 million (+44.05%) between 2022 and 2028.

The YouTube active user base is anticipated to exceed 1 billion people by 2026. Notably, YouTube user numbers have steadily risen over the past few years.

Source: Statista

How many people are subscribed to YouTube TV?

As of January 2024, the number of subscribed users on YouTube TV reached over 6.9 million subscribers.

By the end of December 2023, it is projected that YouTube TV will have surpassed 6.3 million subscribers.

Source: Fierce Video 1, Fierce Video 2, Techcrunch, Bloomberg, MLB,

Number of YouTube Premium Paying Subscribers

• As of February 1, 2024, YouTube has over 100 million paid subscribers for YouTube Premium and YouTube Music. This number includes people who are currently on a one-month free trial. With approximately 27.9 million premium-paying subscribers living in the U.S.
• As of the end of 2023, YouTube had around 80 million paid subscribers for its Music and Premium services.
• YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
• As of 2020, there were approximately 20 million paying subscribers to YouTube’s premium services in the United States. According to estimates, the number of subscribers in 2021, 2022, 2023, and 2024 will be 23.6 million, 25.5 million, 26.7 million, and 27.9 million, respectively.

Source: Statista 1, TechCrunch, YouTube, Statista 2, TechCrunch

YouTube Monthly Active Users (MAU)

As of the end of January 2024, the total number of YouTube monthly active users was 2.7 billion MAU.

Source: Statista 1, Statista 2

YouTube Monthly Active Users by Desktop/Laptop

At the end of January 2024, YouTube had 348.3 million monthly active users (MAU) on Desktop/Laptop.

Source: Statista

YouTube Monthly Active Users by type of mobile (Different Phone OS)

The YouTube mobile app had 1.29 billion monthly active users (MAU) on Android, iPhone and iPad combined at the end of January 2024.

Comparatively, the total number of monthly active YouTube users on iOS was 1.254 billion, while Android has 39 million.

Source: Statista 1, Statista 2

YouTube Monthly Active Users Using Other Devices

As of the end of January 2024, approximately 1.058 billion people access YouTube using devices other than phones or computer systems.

Source: Statista

How much time, on average, do users spend on YouTube per visit?

Globally, YouTube users visit YouTube.com on average once every 1777 seconds (29 minutes and 37 seconds).

Every time they visit, users, on average, watch YouTube videos for around 30 minutes.Ifuserslogonto YouTubeonceeachday,thisamountstoaround15hourspermonth and 182 hours, 30 minutes a year.

Source: Statista

How many videos, on average, do users view on YouTube per visit?

As of December 2023, the average YouTube user watches nine (9) videos on each visit.

If the average YouTube user logs in daily, they will watch approximately 270 videos per month and 3,240 videos yearly.

How many videos were uploaded on YouTube in 2023?

According to a report, approximately the average length of a YouTube video uploaded in 2023 was 11.7 minutes.

As a result, on YouTube, there were approximately 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.

Source: Narakeet

How many hours of videos were uploaded to YouTube in 2023?

• As of the end of 2023, there were an average of 900 hours of video posted per minute, 50,000 hours every hour.
• In 2022, there were an average of 800 hours of video posted per minute, 48,000 hours every hour, and 152,000 hours per day.

Source: Statista,

YouTube Users Demographics

The age group with the most significant traffic to the site as of 2023 is 25 to 34 years old, accounting for nearly 29.08% of all YouTube users worldwide.

Approximately 61.25% of users are male, according to gender distribution.

Source: SimilarWeb

YouTube users by gender

The visitors of youtube.com are made up of 38.75% females and 61.25% males.

Source: Similar Web

YouTube users by age

Most YouTube visitors are between the ages of 25 and 34, at 29.08%, with a close margin from the age group 15 – 24 at 25.22%.

Source: Similar Web

Top 10 YouTube users by country

Indian-based YouTube users make up roughly 30.8% of all YouTube.com traffic.

As of April 2023, India was the country with the most significant YouTube audience by far, with approximately 462 million users engaging with the popular social video platform.

The United States followed, with around 239 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. Indonesia saw around 139 million internet users engaging with the platform in the examined period.

Source: Statista

How many active YouTube channels are there?

YouTube has 113.9 million YouTube channels as of the end of 2023.

What is the number of channel subscribers?

In 2023,therewereover113.9 millionYouTubechannelswithasubscriberormore.

Seven YouTube channels currently have more than 100 million subscribers, with the T-series having the most with more than 250 million subscribers.

Source: Social Blade

What are some of the most subscribed channels on YouTube?

With 271 million subscribers, MrBeast is the most subscribed channel YouTube channel in 2024.

Some YouTube channels with more than 100 million subscribers:

Source: Social Blade

How many YouTubers (content creators) are there?

As of January 2024, there are around 62 million YouTube creators.

How many videos are there on YouTube?

More than 800 million videos will be available on the YouTube platform as of the end of 2023.

What are the most viewed videos on YouTube in 2023?

On June 17, 2016, Pinkfong, an educational brand from South Korea, released a video called “Baby Shark Dance“. Since then, the video has become extremely popular and made history.

On YouTube, the video has accumulated 13.3 billion views to date, surpassing the previous record holder “Despacito”.

• “Baby Shark Dance” became the first video to ever reach 10 billion views in January 2021.
• The video currently holds the title for the most-viewed YouTube video of all time.
• However, before “Baby Shark Dance”, Korean artist Psy’s video “Gangnam Style” held the top spot for the longest time, which was 1,689 days or 4.6 years.

The top 10 YouTube videos with the most views in 2023 are shown below.

Source: Statista

What device do most users use for YouTube?

16.66% of YouTube users in the United States access the platform via desktop, while 83.34% use mobile.

Source: Semrush

How many hours of videos are there on YouTube?

YouTube videos are 15 minutes long by default. In 2023, more than 800 million videos were available on the YouTube platform. Consequently, we may estimate that there are more than 200 million hours of video on YouTube at a minimum.

How many YouTube mobile app downloads are there?

• During the second quarter of 2022, users worldwide downloaded the YouTube app a total of 17 million times. Over 10.5 million iOS users in the US accounted for over 26% of all downloads worldwide. Users in Brazil and Japan came in second and amassed almost 1.3 million downloads apiece.
• In India, 1.4 million YouTube apps were downloaded, and in Indonesia and Brazil, over a million downloads were made from the Google Play Store throughout the study period. Although many Android smartphones come with YouTube preloaded, these figures represent the number of additional downloads made during the second quarter of 2022.

Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.

Source: Statista 1, Statista 2, Apps Apple, Play Google

How does YouTube make money? (YouTube business model)

YouTube generates its primary source of income through advertising. It also earns revenue from services requiring monthly membership, such as YouTube Premium.

This section is about YouTube’s turnover.

Moreover, YouTube has developed several tools, including Super Chat, channel memberships, and merchandise, to help eligible creators generate income in various additional ways.

Source: YouTube

How much does YouTube charge for its advertisement services?

The cost of a typical YouTube advertisement is evaluated using cost per view (CPV). This means that the number of views generated by your ad will be added to your total viewer count, and the cost per view usually ranges between $0.010 and $0.030.

To reach an audience of 100,000, the average cost is around $2,000.

How much does YouTube charge for its premium services?

YouTube Premium offers an ad-free environment and offline viewing on mobile devices for as low as $11.99 per month.

YouTube Valuation

It has been predicted that by 2023, the worth of YouTube will be more than $183 billion.

Each YouTube user has an annual interactive value of $233, which indicates how much money they generate for YouTube.

This value can be used to estimate the value of the video-sharing platform.

Source: Mann Howie

YouTube Brand Value

As of the end of 2023, YouTube’s brand value had increased to $29.71 billion from $23.89 billion in 2022.

Source: Statista

YouTube Gross Advertising Revenue

YouTube’s worldwide advertising revenues amounted to $7.95 billion in the third quarter of 2023, representing an increase of 12% compared to the third quarter of 2022.

The table below shows YouTube’s gross advertising revenue YoY:

Source: Statista

YouTube Funding

YouTube raised $4.3 million in funding over two rounds, with their latest being in March 2006 from a Venture – Series Unknown round.

Source: Crunchbase

YouTube Investors

Sequoia Capital and Artis Ventures (AV) are the two investors funding YouTube.

Source: Crunchbase

YouTube Acquisitions

YouTube has acquired five organizations, with their most recent acquisition being simsim on December 7th, 2021, for $100 million.

Source: Crunchbase

How many employees are there at YouTube?

In 2023, YouTube had a total of 189,579 employees. This is an increase of about 2,400 employees from the previous year, where they had 186,779 full-time employees.

Source: ABC1, ABC 2

How many offices does YouTube have?

YouTube has its headquarters in San Bruno (California), USA, with additional offices in Los Angeles, USA, and London, UK.

Source: Craft

How do YouTubers earn from YouTube?

You can earn money on YouTube by utilizing the following features:

• Revenue from advertising: Earn money from the display, overlay, and video ads.
• Channel memberships: Your members pay recurring monthly fees in exchange for unique benefits.

Source: Google

How much do YouTubers make from YouTube?

A YouTuber may get $18 for every 1,000 ad views because the average pay rate for each YouTube ad view is between $0.01 and $0.03, which is equivalent to roughly $3 to $5 for every 1,000 video views.

According to estimations, a popular YouTuber can earn up to $5 for every 1,000 video views.

Who are the highest earners on YouTube?

Mr. Beast (Jimmy Donaldson) was estimated to be the world’s top-earning YouTuber, with approximately 54 million US dollars.

Jake Paul came in second, earning an estimated 45 million US dollars the previous year. Anastasia Radzinskaya, known as Nastya on her various channels, is seven years old and earned 28 million US dollars the previous year, surpassing YouTuber Ryan Kaji for the first time.

The top 10 YouTubers’ estimated earnings

Source: Statista, Forbes

Who founded YouTube?

CChad Hurley, Steve Chen, and Jawed Karim founded YouTube in San Mateo, California.

The first video was uploaded to the site 17 years ago, on April 23, 2005. The founders envisioned a platform where people could easily upload and share videos with others around the world.

Jawed Karim, one of the co-founders, uploaded the first video titled “Me at the Zoo”, which has since garnered over 90 million views. The trio had previously worked at PayPal and were able to invest in their idea for YouTube after PayPal was acquired by eBay.

YouTube Top Traffic Channels

Direct traffic makes up 84.87% of traffic to youtube.com, while Organic Search makes up 12.01%.

Source; SimilarWeb

Social Media Traffic to youtube.com

Facebook, Twitter, and Reddit are the three social media platforms that drive the most traffic to youtube.com

Source; SimilarWeb

What is YouTube’s market share in the online video-sharing platform industry?

YouTube currently dominates about 76% of the market share among online video-sharing platforms.

Source: Datanyze

Where is YouTube available?

YouTube can be accessed in over 91 countries and provides 80 different language options to its users.

In which country YouTube is not available?

As of September 2012, China, Iran, and Turkmenistan had permanent nationwide YouTube bans.

Notable Timeline of the history of YouTube

• Late 2004: anideafor a website for users to upload video-dating profileswas born
• February 2005: The website launchedto a small subset of users.
• April 2005: Based on the feedback, YouTube became a free video-hosting platform where each clip had a unique link.
• April 2005: The first video ever uploadedto the website.
• May 2005:YouTube launches its beta versionto the public for the first time.
• October 2006:Google acquires YouTubefor $1.65 billion
• December 2007: YouTubeallows creators to earn moneyfrom their content based on ad revenue, turning their hobby into a career.
• November 2008:Itexpandsitsad offerings to sponsored videosand pre-roll ads
• April 2009:Launches a new music video service called Vevoin collaboration with Vivendi
• April 2010: One of the mostfamous YouTubers,Felix Kjellberg, joins YouTubeto create contentunder the channel name PewDiePie
• April 2011: YouTube enters the broadcast business,launchingYouTube Live.
• August 2012: Becomes the go-to place for presidential elections by launching the “YouTube Elections Hub.”
• March 2013: Reaches1 billion monthly users.
• February 2014: Susan Wojcicki, new CEO
• February 2015:YouTube Kidsis launched
• January 2016: The music video for Adele’s “Hello” was thefastest video on YouTube to hit 1b views
• April 2017: YouTube makes the first of two significant algorithm changes

Source: Academy

What are the various YouTube Video Categories?

• Film and Animation

In cinema, many creators dedicate their work to franchises and particular niches. One of the most significant areas of YouTube is the film and animation category.

• Autos and Vehicles

Cars and making incredibly fantastic changes to those cars are the sole focus of car channels like Mighty Car Mods. This includes everything from auto demonstrations to simple tire-changing instructions.

• Music

When promoting their music, many independent creators post covers, remixes, and other original content on YouTube.

The music category was YouTube’s mainstay in its early years and is now a significant source of revenue. A music video on a YouTube channel like VEVO or Sony can easily garner hundreds of millions of views.

• Pets & Animals

Brave Wilderness is the most well-known independent producer in this field, which produces videos of real-life analyses of various animals and insects.

The pet category is for those who create content about their animals, such as pet vlogs, pet care tips, and more. This category includes everything related to animals and pets.

• Sports

The sports category includes all content about activities linked to sports. This could include sports commentary, discussion programs, game highlights, etc.

• Travel and Events

Typically, travel vlogs on travel channels follow independent creators as they discover unique locations worldwide. The YouTube category devoted to travel, attractions, and tourism is called Travel Travel and Events.

• Gaming

Gaming channels produce a significant amount of YouTube’s new and popular material. You’d be shocked at the success a gaming channel can have on YouTube. People are curious about what their favourite game designers think of the most recent titles.

• People and Blogs

This comprises drama channels, individual success stories, and educational subject videos starring well-known celebrities.

Some YouTube channels concentrate, at least in part, on the drama that surrounds and involves other YouTubers and celebrities. This Content concerning other individuals or their content falls under this category.

• Comedy

Many channels on the platform, including SMOSH and (Dropout) CollegeHumor, focus on improv and sketch comedy. Comedy is a sizable category on YouTube since most creators want to make their videos amusing because it keeps viewers interested and makes the content more enjoyable.

• Entertainment

The number of views for this category of YouTube videos increases whenever a significant event occurs in the entertainment sector.

Everything about pop culture and celebrities is included within the entertainment area. Throughout the event’s hype, several videos relating to it received countless millions of views.

• News and Politics

I think watching a 5-minute YouTube video of the evening news is far more convenient than spending an hour in front of the TV. News, Politics, and News In essence, any content about current events, political discussions, or developing topics falls under the News and Politics category.

• How-to and Style

There are tutorial channels available for you, whether you want to watch a YouTube video to learn how to parallel park or how to build a cabin from scratch. Some of the most comprehensive resources on YouTube are how-to guides.

• Education

The YouTube educational video category is a teacher’s best friend. The YouTube channel The Organic Chemistry Tutor has videos on all of the fundamental math and science classes, including Chemistry, Calculus III, and Algebra!

The math and science lessons and instructional videos on channels like Khan Academy or The Organic Chemistry Tutor were the mainstay of my study sessions in high school and college.

• Science and Technology

Many YouTubers produce excellent material by utilizing their expertise in STEM fields (Science, Technology, Engineering, and Mathematics).

Any content that mentions or centres on Science, Technology, Engineering, or Mathematics is considered Science and Technology (STEM). YouTube videos produced by tech channels like Marques Brownlee, Mark Rober, and Michael Reeves, which draw viewers interested in STEM fields, make use of their engineering expertise.

• Nonprofits and Activism

They produce material where the primary goal of the film is to inform viewers of their goals and how you can support them.

In this YouTube category, they can showcase what the charity has accomplished or solicit donations. Giving philanthropic organizations and significant social movements a forum to share their content is one of YouTube’s best applications.

Source: Entre Resource

YouTube FAQ

What was the first YouTube video?

The first-ever YouTube video was uploaded on April 23, 2005, 17 years ago. YouTube co-founder Jawed Karim posted the 18-second video titled “Me at the Zoo.” It has since garnered over 90 million views.

Here it is:

How much does YouTube pay content creators?

YouTube pays an average of $0.18 per view to content creators.

According to a report, the average YouTube channel may earn about $18 for every 1,000 ad views. However, on some basis, the number of views you receive may not directly translate into exact money made.

Source: Shopify

How Much Does YouTube Pay You for 1 Million Views?

With a predicted pay rate of $18 per 1,000 views, a YouTube video with 1,000,000 views can earn up to $18,000 on average.

This means that for every million YouTube video views, the estimated earnings range from $18,000 to $20,000. When a channel is widespread and significant, it is improbable that CPM would drop in ad revenue.

Sponsorships, channel subscriptions, online course sales, or financial support for live streaming are all options.

The estimated YouTube earnings are shown in the table below.

How many subscribers should I have on YouTube to make money?

Creators need to have at least 1,000 followers and 4,000 view hours in the last year to start making money straight from YouTube. When they achieve that point, they can apply for the YouTube Partner Program, which enables them to begin making money from their channels through advertisements, subscriptions, and channel memberships.

Source: Yahoo

How many watch hours are required to monetize a YouTube video?

You must watch 4,000 hours of YouTube content over a year to monetize it. The only views that count toward fulfilling YouTube’s revenue eligibility requirements are views of regular, long-form videos.

Source: Google

Does YouTube pay for the Shorts videos? (how many YouTube short views to get paid)

According to a recent YouTube announcement, Shorts video creators who reach 10 million short views in 90 days will be eligible to apply for compensation through YouTube’s Partner Program from the beginning of 2023. The creators will receive 45% of the revenue from the advertisements that appear in between Shorts videos.

Source: Google

How many YouTube views are needed to earn money?

You need to have 4,000 view hours and at least 1,000 subscribers on YouTube to start making money straight from your channel. When you do, you may sign up for YouTube’s Partner Program and start making money from your channel.

Source: Shopify

How many YouTube views are there per $1?

According to estimates, 56 to 60 YouTube video views can earn you $1 when monetising your content there.

When Does YouTube Start Paying You?

You need to have 4,000 view hours and at least 1,000 subscribers on YouTube to start making money straight from your channel. When you do, you may sign up for YouTube’s Partner Program and start making money from your channel.

Source: Shopify

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